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South Korean star joins Pepsi’s football line up alongside Vini Jr and Leah Williamson ahead of EA Sports FC 24 game launch
Son Heung-min, a football player, has been signed by Pepsi as its newest global ambassador in a multi-year arrangement that will see him participate in the company’s brand-new and exciting EA SPORTS FC collaboration.
Son was photographed putting up an iconic Pepsi shirt at the EA SPORTS FC 24 early access event in London last week, formally announcing his inclusion in the exciting lineup of football talent for the soft drink company. The announcement was made via Pepsi’s Instagram account.
“As a huge gaming fan, it’s a privilege to be part of this epic collaboration with EA SPORTS FC while teaming up with such a globally renowned brand as Pepsi,” Son said in response to the announcement. I strongly identify with the brand’s mission statement, Thirsty for More, which pledges to “bring joy, energy, and excitement into people’s lives.” My values and Pepsi’s goals are very similar. I can’t wait for the world to see what we have in store for 2023 and beyond.
“Son is one of the most likeable players in the world of football, so it’s a joy to welcome him to the family as our new Pepsi ambassador,” continued Gustavo Reyna, senior director of global marketing at Pepsi. Sonny was the perfect choice to become our newest football ambassador because of his undeniable excitement for all of his endeavors and his intense love of gaming, entertainment, and sports. Pepsi has a long history of collaborating with outstanding talent. We are thrilled to have Son assist us as we set out to show the world what we have to offer.
Son will complete Pepsi’s lucrative, star-studded line-up of talent to support its EA SPORTS FC 24 campaign. Son is widely regarded as the greatest Asian footballer of all time and one of the best players in the English Premier League. He will join Pepsi’s illustrious list of players and trailblazers, which already includes Vini Jr. and Leah Williamson. To quench fans’ appetite for all things football and gaming, a variety of promotional activities will highlight each of Pepsi’s football stars.
Son, Leah, and Vini Jr. are no strangers to providing cutting-edge, exhilarating experiences for modern-day fans throughout the world, and this collaboration announcement is timed to coincide with Pepsi’s worldwide ‘Thirsty For More’ platform.
More information and activities will be revealed soon; fans can stay updated and join the conversation by following Pepsi on Instagram and TikTok.
